BBVA Credit app

UX design / User testing / Expert analysis

01 -

Challenges

  • To understand how customers were using the BBVA Credit app and find out which kind of difficulties, frustrations they had at the time of using it.
  • To create a cross-experience for customers when they used the app, no matter what kind of device or operating system they were using it.
  • To find a smoother and effective way to contract products through the app

02 -

Insights

  • Doing different interviews and usability tests with real users, we got a lot of important insights to start the design phase.
  • I developed a cognitive and heuristic analysis document, to explain some issues that app had in terms of usability. In the same way, the document displayed some examples of good practices based on other apps of different fields, not only in the financial field and some suggestions for the improvement of the app.
  • I proposed a new user flow that allowed users to find and hire products in a more natural and intuitive way.
  • We propose a new navigation system and structure
  • We did several sprints with the client, in order to understand new functionalities of the app. We worked with wireframes and functional prototypes.
bbva-user-testing
bbva-heuristic
bbva-flow

03 -

Results

  • Doing different interviews and usability tests with real users, we got a lot of important insights to start the design phase.
  • I developed a cognitive and heuristic analysis document, to explain some issues that app had in terms of usability. In the same way, the document displayed some examples of good practices based on other apps of different fields, not only in the financial field and some suggestions for the improvement of the app.
  • I proposed a new user flow that allowed users to find and hire products in a more natural and intuitive way.
  • We propose a new navigation system and structure
  • We did several sprints with the client, in order to understand new functionalities of the app. We worked with wireframes and functional prototypes.

Check these other projects

Södra HaggvikUX / UI Design

Umeå bibliotekUX / UI Design

BBVA CreditUX Design and User Research

ComparamejorUX / UI Design and User Research

USM - Umeå Sport MotionUX Design and Expert analysis

AV VillasUX / UI Design and User Research

Send me a message