I collaborated in some stages of the user research, like customer segment definition, identification of the customer segment's goals and needs, and providing provisional personas to validate assumptions. And I also took part in the UX and UI definition process, designing the users' journey and helpful functionalities and components for end-users.
AhlsellUser research and the ideation process support, prototyping for usability testing, user interface design for both the webshop and the end-user app, and continuous refining of the customers' user experience.
ClavisterUX and UI Design of the platform InCenter for the cybersecurity company Clavister in Sweden
StorytelUser research, usability expert reviews, and collaboration to establish the company's design system and formulate guidelines for administrative tools.
AmbulansflygProduct strategy, competitor analysis, wireframing, and prototyping.
PyP ProyectosBrand identity strategy, competitor analysis, and user interface design for the company's digital channels.
PickEatUpProduct strategy, competitor analysis, UX mobile strategy, and prototyping.
USM - Umeå Sport MotionCompetitor analysis, product strategy, usability expert analysis, wireframing, and prototyping.
MinabibliotekEthnographic research, co-creation workshops, UX strategy, wireframing, and prototyping
The CocktailProduct management, UX strategy, User Research, expert analysis, and usability testing. We helped recognized companies within Colombia's media and financial sectors to improve their digital market presence.