USM - Umeå Sport Motion

2017

Umeå Sport & Motion (USM) is a fitness and training center located in Umeå, Sweden. The USM facilities include multiple gyms, offering a wide range of fitness equipment and training programs.

> Responsabilities

Working as a UX designer at the design bureau Humbly in Umeå, I had the following duties for this project:

  • Usability Expert analysis
  • Competition analysis
  • UX/UI Design
> User Interface design   

The following proposal was made after several workshops with the client to determine the most crucial tasks and features for the gym's customers and to identify potential usability enhancements:

USM_desktop1
USM_desktop2
USM_desktop3

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