USM - Umeå Sport Motion


Umeå Sport & Motion (USM) is a fitness and training that offers a wide range of fitness equipment and training programs in Umeå, Sweden.

What I did in this project

Working as a UX designer at the design bureau Humbly in Umeå, I had the following duties for this project:

  • Usability Expert analysis
  • Competition analysis
  • UX/UI Design


After understanding the technical requirements and a usability assessment of their previous website, we create the following proposal:


Curiosity piqued?

Browse through more projects that exemplify the essence of user experience. 

AhlsellUser research and the ideation process support, prototyping for usability testing, user interface design for both the webshop and the end-user app, and continuous refining of the customers' user experience.

StorytelUser research, usability expert reviews, and collaboration to establish the company's design system and formulate guidelines for administrative tools.

AmbulansflygProduct strategy, competitor analysis, wireframing, and prototyping.

PyP ProyectosBrand identity strategy, competitor analysis, and user interface design for the company's digital channels.

PickEatUpProduct strategy, competitor analysis, UX mobile strategy, and prototyping.

MinabibliotekEthnographic research, co-creation workshops, UX strategy, wireframing, and prototyping

Fysik.seCompetitor analysis, product strategy, usability expert analysis, wireframing, and prototyping.

The CocktailProduct management, UX strategy, User Research, expert analysis, and usability testing. We helped recognized companies within Colombia's media and financial sectors to improve their digital market presence.