Fysik.se

Fisyk.se was a project developed that was designed for users from Fitness professionals to curious users interested in having a more active and healthy life.

I collaborated in some stages of the user research like customer segment definition, identification of customer segment's goals and needs, and providing provisional personas to validate assumptions. And I also took part in the UX and UI definition process, designing the users' journey and helpful functionalities and components for end-users.