Ahlsell

2023

Ahlsell is a company in Sweden, Norway, and Finland that operates in the distribution and trade of professional products and solutions for the installation and maintenance of facilities. Ahlsell primarily serves professionals in the construction, installation, infrastructure, and industrial sectors.

> Responsabilities

As a UX consultant for Cygni, I collaborated as a consultant for the design, strategy, and development teams. For this project, I was responsible for:

  • Making interactive prototypes for usability testing with representative customers in Sweden and Norway
  • Collaborating with design and development teams to establish rules and guidelines for the organization's design system
  • Creating rapid prototypes and design artifacts for use in internal design workshops to get insights from product owners and stakeholders
  • Keeping a holistic experience, regardless what type of device is being designed
> Collaboration with User Research

I worked in conjunction with the User Research team at Ahlsell to develop functional prototypes for the usability testing sessions led by a User Research consultant. These sessions involved select customers of Ahlsell, with a particular focus on representative end users of the company app and the webshop. 

Ahlsell_deesktop_protos

For sessions, this is one of the prototypes we developed. In this example, we tested some navigation alternatives by asking users to locate some main categories and subcategories in the Norwegian webshop.

The user research expert gathered feedback in order to iterate prototypes and test them once more.

For sessions, this is one of the prototypes we developed. In this example, we tested some navigation alternatives by asking users to locate some main categories and subcategories in the Norwegian webshop.

The user research expert gathered feedback in order to iterate prototypes and test them once more.

And this is the prototype to test navigation on the Swedish webshop.

The webshop and app utilize a business model known as "variants," which refers to identical products with distinct attributes. This idea still poses some digital challenges, despite the fact that it has developed in tandem with the company's digital transformation.

The term "variants" is a concept that, for technical reasons, cannot be altered or eliminated overnight, not even for mobile customers. For this reason, the user research team and stakeholders collaborated with us to assess and validate alternative approaches that not only benefit customers but also enable the organization to develop more sustainable solutions over an extended period of time.

In addition, we collaborated with product owners and the user research leader to develop and test other functionalities and features with customers. We tested functions such as "add to favorites" and "create lists" in this example.

> Design System  / Iconography

I also collaborated on the maintenance and development of the company's design system. Along with other developers, we planned the structure and the integration of the elements and components on Figma to improve the workflow between designers and developers.

In addition, I collaborated on other design tasks, such as setting guidelines for the company icons to be applied to the main categories and sections of both the webshop and the app.

ahlsell_navigation_icons
ahlsell_delivery_icons

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