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It doesn't matter if you create cutting-edge products if you don't know whether your users need your products or not, or even if your products cover their needs and your business goals. You know that you owe a big part of the success of your products to your users' acceptance, and here is when User Research comes into play.
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Chaos, confusion and complexity are issues the we, as humans, have to faced in our daily basis, in our analog and digital life. Information architecture (IA) helps us to make sense to everything caused by misinformation, disinformation, not enough, or too much information.
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Wireframes and prototypes are very useful tools when it comes to the product definition. Whereas wireframes help us to conceptualize ideas, understand functionalities, flows and interactions, prototypes give to the team and clients a very close idea about how products look when the work is done.
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To make more strategist decisions and forsee any risk or fail that could happen when your users or customers use your products or services, it is important to have a quantitative and qualitative understanding that allows you to determine the next steps to be followed.
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User testing is one of the best ways to evaluate the efficiency of your products, it is also a powerful tool to validate any assumption, identify usability deficiencies and minimizing frustration for users. At the end you will build more profitable products with less risk of failure.
His knowledge and experience in UX are well complemented by his graphic design background. He is effective and detailed in his work, and he will make decisions backed by strong arguments. You will be working with someone honest, charismatic and open.
His knowledge and experience in UX are well complemented by his graphic design background. He is effective and detailed in his work, and he will make decisions backed by strong arguments. You will be working with someone honest, charismatic and open.
Diego Junca
Tell Director & Latam Institute for Entrepeneurship and Competitiveness representative
Diego Junca
Tell Director & Latam Institute for Entrepeneurship and Competitiveness representative
Oscar worked in my team at ComparaMejor.com as UX professional and front-end developer. His sense of style was superb and he managed to single-handedly overhaul our brand and site with excellent results. He also has a great sense of responsibility and accountability.
Fernando Sucre
CEO at R5
Oscar’s usability and performance oriented design, aside with his great development skills, allowed him to deliver amazing results as a UX designer & front end developer at the critical early stages of ComparaMejor.com
Ricardo Buitrago
PPC, SEO, CRO, Product Development & Analytics | Founder of Adboozter, Lite Scores & Trafiko.
Oscar is a truly talented UX professional that combines a sharp eye for detail with solid knowledge and experience.
Oscar is organized, creatively driven and collaborates well with colleagues, clients and partners, and I am very fortunate to have had the opportunity to work with him.
Thomas Floracks
Chief Growth Officer, Escale Brasil
Creative Director (UX) at R/GA, Founder of http://uxdesign.cc.
Product design VP @ Facebook. Lover of food, games, words.
English is my second language. You were my first.
Designs words @Dropbox. Previously @YouTube and @Google.
Designs words @Dropbox. Previously @YouTube and @Google.
Creator of Sidebar, VulcanJS, and co-author of Discover Meteor.
Co-founder of Product Habits, Quick Sprout and Crazy Egg.
Product Director at Google. He was also CEO and Co-founder of Polar.
Author of UX For Beginners (book) and The Hipper Element (blog).