Storytel is a digital subscription service that provides access to a vast collection of audiobooks and e-books for a monthly fee. It operates as a streaming platform for storytelling content, allowing users to listen to audiobooks or read e-books on various devices such as smartphones, tablets, and computers. Storytel offers a wide range of genres, including fiction, non-fiction, thrillers, romance, self-help, and more, catering to diverse reading preferences.
As a UX Designer, part of my duties were:
I conducted semi-structured interviews with a few representative users. These interviews helped me understand how users completed their daily tasks and what issues they encountered when using this tool.
After the interviews, data was collected to be shared with stakeholders and team members, and we conducted several workshops with some users to prioritize tasks.
In addition to the interviews, I conducted some usability heuristic evaluations (see image below) to identify some usability issues that needed to be discussed with teammates and stakeholders. This activity was especially beneficial for those who are unfamiliar with these evaluations because most of these issues are usually overlooked, especially during the development stage.