2021 - 2022

Storytel is a digital subscription service that provides access to a vast collection of audiobooks and e-books for a monthly fee. It operates as a streaming platform for storytelling content, allowing users to listen to audiobooks or read e-books on various devices such as smartphones, tablets, and computers. Storytel offers a wide range of genres, including fiction, non-fiction, thrillers, romance, self-help, and more, catering to diverse reading preferences.

> Responsabilities

As a UX Designer, part of my duties were:

  • Conducting semi-structured interviews
  • Testing features with representative users
  • Gathering data for stakeholders and team members
  • Designing functional prototypes
  • Creating elements and components for the UI library and establishing guidelines for the company's design system
  • Reviewing accessibility and usability standards 
> User Research

I conducted semi-structured interviews with a few representative users. These interviews helped me understand how users completed their daily tasks and what issues they encountered when using this tool.


After the interviews, data was collected to be shared with stakeholders and team members, and we conducted several workshops with some users to prioritize tasks.

> Expert usability analysis

In addition to the interviews, I conducted some usability heuristic evaluations (see image below) to identify some usability issues that needed to be discussed with teammates and stakeholders. This activity was especially beneficial for those who are unfamiliar with these evaluations because most of these issues are usually overlooked, especially during the development stage.

> Prototypes   

I used functional prototypes to evaluate functionalities, features, and user flows along with teams and stakeholders. They can also be useful when testing features and functions with end users and collecting feedback quickly.

> Design system / UI Design

One of the goals for this project was to integrate the company Design system into all admin tools. This task was carried out along with the Design system team and developers.


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